Interpreting Ancient Plant Wisdom

A message from our Founder, Peter Francis;

Peter Francis often spoke of his time in India, where he spent four transformative years working closely with Dr. Uniyal and Dr. Katiyar. He described this experience as one of the most enlightening and pivotal moments of his career. Their combined expertise in Botany, Ayurvedic Traditional Medicine, and the Modern Medicinal Use of Plants profoundly influenced his approach to plant formulation. Together, they reshaped his understanding of ancient Ayurvedic practices, helping him translate them into modern scientific cosmeceutical formulations. Peter was deeply grateful for the opportunity to learn from them and work alongside them during such a pivotal time in his life.

"My education in Ayurvedic Medicinal plants during my time in India taught me to view all plants through the eyes of both a Botanist and a Pharmacologist. Before this exposure, I viewed plants simply as whole plants… a seemingly obvious perspective. But what I mean is that I used to see them as complete entities— for example, Argan Oil was excellent for such-and-such a purpose, and Jojoba Oil was good for another purpose, Rosehip all was good for so & so, and Eucalyptus was good for X,Y,&Z!"

"Not necessarily so...the first, and most important, thing I was taught by my illustrious colleagues was that this is only true of plants grown organically, or wild-harvested.